Maven

A step-by-step timeline for building your content and marketing your course

Course building timeline

Chelsea Wilson

Madeleine

Playbook to build and market your cohort-based course

Launch Playbook

As you get started, embrace iteration, trust your instincts, and know that there will be ups and downs in the journey

Embrace an iterative mindset

Plan your 1 year goal for your course and practice turning bugs into features

Turn a bug into a feature

Start here

How to figure out what to teach and find course-market fit using the outside-in, inside-out framework

Course-market fit

Identifying your ideal student

How to stand out in a noisy world and differentiate your course with your spiky point of view

Spiky point of view

A great course name will grab the attention of prospective students. Here's how to come up with a course title.

How to name your course

Launch a course interest survey to validate your topic and build a waitlist in Maven

How to survey your audience

Getting on the phone with potential students is one of the highest ROI activities

Booking 1:1 calls

Build trust and add value to your waitlist through regular nurture emails

Engaging your waitlist

Defining your course topic

Read on for some best practices and tips to build a landing page that sells.

Landing page checklist

A guide on how to write the main section/hero/above the fold of your landing page including 5 templates for your course description

Landing page hero section

Use Bloom's taxonomy to write compelling key outcomes and learning objectives on your landing page

How to write key outcomes

Best practices for writing your intro and bio on your landing page

How to write your bio and show your credibility

What's next after you publish your landing page?

Getting listed on Maven.com

Best practices and resources for writing compelling copy on your landing page

Copywriting tips

Building your course page

Leverage the pre-built email campaigns within Maven and tactics such as discount codes, testimonials, booking 1:1 calls, and reimbursement

6 ways to convert students with email campaigns

Find your first students within your existing network

Messaging your network

Posting high-quality content on social media allows you to add value and keep you top-of-mind with folks who would benefit from your course.

Leveraging social media

Checklist: Opening your cohort for enrollment

How to share that your course is open for enrollments to your waitlist and your audience

Announcing your course

Convert expertise into engaged students through authentic content sharing, always-open cohorts, and data-driven marketing

Guide to successfully market your course

Getting your first students

How to think about pricing your cohort-based course

Pricing your course

How long should your first course be? Here's our recommendation.

Determining course length

Determining price & length

Create engaging, transformative courses by balancing expert guidance, hands-on projects, interactive sessions, and quality resources

Designing a Top-Rated Course

Super Specific How

A guide to creating a high quality syllabus designed for a rich student learning experience

Home: student syllabus + schedule

How to think about structuring your Maven course

Course formats

An invitation for students to share their takeaways and feedback on your course

Course reflections

The benefits of project-based courses and how to create projects in your Maven course

Projects

How to design engaging live sessions for your course using the "I do, We do, You do" framework

Guide to running great live workshop sessions

How to deliver engaging live lectures on Zoom and keep your students' attention

State Change Method

A guide to writing great lessons and how to leverage the syllabus to share excellent course content

Course lessons (asynchronous content)

A list of questions to encourage students to share their takeaways and learnings throughout your course

Course discussion prompts

A collection of frameworks organized by format

Frameworks library

Developing your content

Learn how to kick off your cohort successfully

Guide: Starting your cohort and welcoming students

Tips and tools to engage your students during live cohort sessions

Live Session Engagement Ideas

All about the notifications Maven sends to help your students engage with your course materials

Student notifications

Tips and tricks from the Maven team to help you successfully host a live session in Zoom

Zoom workshop facilitation

A guide on important Zoom settings to help your course run smoothly

Zoom logistics

All about the certificate students will receive when they complete your Maven course

Course certificates

How to download Zoom attendance reports and chat log

Zoom session reports

How, why, and when to share your live session recordings with students

Sharing session recordings

Maven automatically displays student reviews on your landing page to show the impact of your course to prospective students

Connected reviews on your landing page

Running your cohort

Free resources (aka lead magnets) are value-adding resources you provide in exchange for emails. Here's how to offer one on Maven.

Offer a free resource

Growing your next cohort

Find answers and get help from Intercom Support and Community Experts

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