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Launch Playbook
Launch Playbook
Playbook to build and market your cohort-based course
By Chelsea
1 author
27 articles
Course building timeline
Start here
Embrace an iterative mindset
Turn a bug into a feature
Sales and marketing templates
Defining your course topic
Course-market fit
Identifying your ideal student
Spiky point of view
How to name your course
How to survey your audience
Booking 1:1 calls
Engaging your waitlist
Getting listed on Maven.com
Building your course page
Landing page hero section
Landing page checklist
How to write key outcomes
How to write your bio and show your credibility
Getting your first students
Messaging your network
Leveraging social media
Free workshops
6 ways to convert students with email campaigns
Determining price & length
Pricing your course
Determining course length
Developing your content
Frameworks library
Course mechanics recommendations
State Change Method
Course formats
Growing your next cohort
Offer a free resource