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Course launch playbook
Launch Playbook
Launch Playbook
Playbook to build and market your cohort-based course
By Chelsea and 1 other
2 authors
44 articles
Course building timeline
Start here
Embrace an iterative mindset
Turn a bug into a feature
Defining your course topic
Course-market fit
Identifying your ideal student
Spiky point of view
How to name your course
How to survey your audience
Booking 1:1 calls
Engaging your waitlist
Building your course page
Landing page checklist
Landing page hero section
How to write key outcomes
How to write your bio and show your credibility
Getting listed on Maven.com
Copywriting tips
Getting your first students
6 ways to convert students with email campaigns
Messaging your network
Leveraging social media
Checklist: Opening your cohort for enrollment
Announcing your course
Sales and marketing templates
Determining price & length
Pricing your course
Determining course length
Developing your content
Connecting your Syllabus to your landing page
Frameworks library
Course mechanics recommendations
Course formats
Home: student syllabus + schedule
Super Specific How
Guide to running great live workshop sessions
Projects
Course lessons (asynchronous content)
State Change Method
Student notifications
Running your cohort
Guide: Starting your cohort and welcoming students
Live Session Engagement Ideas
Zoom workshop facilitation
Zoom logistics
Course certificates
Zoom session reports
Sharing session recordings
Connected reviews on your landing page
Growing your next cohort
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