Maven

Rachel Cai

Claire Chen

Chelsea Wilson

Playbook to build and market your cohort-based course

Launch Playbook

As you get started, embrace iteration, trust your instincts, and know that there will be ups and downs in the journey

Embrace an iterative mindset

Plan your 1 year goal for your course and practice turning bugs into features

Turn a bug into a feature

Templates for every step of your course marketing. Find them all here!

Sales and marketing templates

Start here

How to figure out what to teach and find course-market fit using the outside-in, inside-out framework

Course-market fit

Identifying your ideal student

How to stand out in a noisy world and differentiate your course with your spiky point of view

Spiky point of view

A great course name will grab the attention of prospective students. Here's how to come up with a better course title.

How to name your course

Defining your course topic

Launch a course interest survey to validate your topic and build a waitlist in Maven

How to survey your audience

Build trust and add value to your waitlist through regular nurture emails

Engaging your waitlist

Getting your first lead

A guide on how to write the main section/hero/above the fold of your landing page including 5 templates for your course description

Landing page hero section

Landing page rubric

Use Bloom's taxonomy to write compelling key outcomes and learning objectives on your landing page

How to write key outcomes

Best practices for writing your intro and bio on your landing page

How to write your bio and show your credibility

Building your landing page

How to price your course and what factors impact price

Pricing your course

How long should your first course be? Here's our recommendation.

Determining course length

Determining price & length

Find your first students within your existing network

Messaging your network

Getting on the phone with potential students is one of the best ways to convert them.

Booking 1:1 calls

Posting high-quality content on social media allows you to add value and keep you top-of-mind with folks who would benefit from your course.

Leveraging social media

Almost all successful Maven instructors host free workshops. Here's how to run one for your course.

Free workshops

Leverage the pre-built email campaigns within Maven and tactics such as discount codes, testimonials, booking 1:1 calls, and reimbursement

6 ways to convert students with email campaigns

Getting your first enrollment

How to decide the 12 levers of the Course Mechanics Canvas

Course mechanics recommendations

A collection of frameworks organized by format

Frameworks library

How to deliver engaging live lectures on Zoom and keep your students' attention

State Change Method

Developing your content

Lead magnets are a free, value-add resource that you provide in exchange for emails. Here's how to offer one on Maven.