Summary
It takes about 8-10 weeks to build your course, from refining your topic to starting your cohort.
You'll spend about 4-6 weeks marketing your course.
Spending ample time upfront testing your topic and gathering student feedback is key to success.
Below is a sample weekly outline organized by the major phases of course building. You can go at the pace that works best for you.
Course positioning and content building
Week 1 | Pick your course format. Narrow your course topic. Name your course. Write your learning outcomes. Launch your course interest survey. |
Week 2 | Review survey responses and connect with potential students. Refine your course outcomes. |
Week 3 | Finalize pricing. Set start and end dates. Draft your course syllabus outline. Schedule live sessions. Complete your landing page. Publish it! |
Go-to-market
Week 4 | Customize all email campaigns. Open your course for enrollment. Connect the cohort launch campaign. Announce your course. |
Week 5 | |
Week 6 | Run a free workshop. |
Week 7 | Continue sharing about your course with your network and connecting with students on the waitlist. |
Week 8 | Continue sharing about your course with your network and connecting with students on the waitlist. |
Week 9 | Review your student Home setup. Customize your mid and post-course surveys. Open a future cohort. |
Start your cohort
The day before | Welcome students with an announcement. Run a logistics test on Zoom. |
Day 1 | Join your session about 30 minutes early to prep. Kick off with high energy, using tips from our workshop facilitation guide! |