Summary

When you open your course for enrollment, connect the cohort launch campaign so your waitlist gets a notification that they can enroll.
Announce your course to your network or audience.
Gain traction so you can be listed on Maven.com.

How to announce to your waitlist

First, ensure your cohort is open for enrollment

You'll open your cohort for enrollment or applications in your course settings.

Before announcing your cohort, double check your landing page in an incognito browser window:

✅ Course dates (start date, end date, etc.)

✅ Price

✅ Test a discount code (tip: try to apply it to the checkout page in an incognito window)

✅ Check that your call-to-action button says Apply or Enroll (tip: here's how to adjust your CTA if needed)

✅ Check the copy of your automated enrolled and enrolled free emails.

Once you've checked these settings, you're ready to open your cohort and begin accepting enrollments.

Announce to your waitlist using the cohort launch campaign

You can read more about how to leverage the campaign here. Once your cohort is opened for enrollment, you'll be able to connect the launch campaign to the new cohort. The series of emails will begin sending at 9 am ET the day after you open enrollments.

Before your campaign starts sending:

Be sure to customize the campaign copy! It's the best way to speak directly to your students and share specifics about your course.
Ensure your landing page is fully updated and the changes have been published. The cohort launch campaign uses variables that pull from your most recently published landing page.

How to announce on social media

Once you've started the launch campaign to your waitlist, the next step is to share the news to your social media followers, mailing list, and close networks, etc. You should make a list of the distribution channels where you’re able to reach your target student. For many of you, it will be LinkedIn and your circle of professional connections. For others, it will be newsletters, communities, industry groups, etc.

Here are some tips from the Maven team on how to announce on social media:

Tips for posting on X (formerly Twitter)

Do 👍	Don't 👎
Write a thread summarizing your course: why you built it, who it’s for, key outcomes, what you’ll get, finally link to your page. Example: Brandon Zhang's Makers Mark	Don't use a lot of tags and hashtags
Ask your friends and network to boost it by replying, like, and retweeting
Link to your course in the last tweet of a thread
Include testimonials and social proof
Put the link to your course or survey in the body of the post.

Tips for posting on LinkedIn

Do 👍	Don't 👎
Write a strong hook (the first 5 lines). Here are examples of good hooks: "If you want to X, I have exciting news to share". Example: Wes Kao Share a framework. Example: Diego Granados Share a story about a friend or client. Example: Justin Welsh	Don't worry about adding an image or video. High-quality, value-add content matters much more than whether or not you include an image. It’s not make or break either way.
LinkedIn rewards longer posts that encourage readers to click “Show More”	Don't use a lot of tags and hashtags
Share your link in the body of your post as a PS (at the end of the post)
Ask your friends and network to boost it by replying, like, and retweeting
Post in the morning on a weekday
Include testimonials and social proof

FAQs

Will Maven send any automatic notifications to my waitlist if I change dates, open the course for enrollments, change the price, etc.?
1. If your cohort launch campaign is connected, students on your waitlist will get a series of emails letting them know they can enroll. Any variables in these emails that pull from your course settings (dates, length, etc.) will be impacted by changes you make in your course settings.
Can I include a discount code to my waitlist when I announce my course?
1. You can absolutely offer a discount. Here's how to set it up. We recommend setting an expiration date for the coupon code to drive urgency to enroll.
I don't see my waitlist as an option to email. How do I email them?
1. In the New Broadcast Email feature, select the drop down under Send to.

If you have any further questions about how to announce your course, please email [email protected].