Summary
When you open your course for enrollment, Maven will begin sending the cohort launch campaign to let your waitlist know they can enroll.
Announce your course to your network or audience.
Gain traction so you can be listed on Maven.com.
For our full 6-week marketing playbook, check our our Guide to successfully market your course here.
How to announce to your waitlist
1. Ensure your cohort is open for enrollment
You'll open your cohort for enrollment or applications in your course settings.
Before opening your cohort, check your:
Course dates (start date, end date, payment deadline, student portal open date)
Price and Stripe integration. In Settings, you'll see that Stripe is successfully connected.
Check the copy of all automated emails: enrolled, enrolled free, and abandoned payment. Send yourself a test email for each type.
Preview your landing page to confirm accuracy of content, schedule, and FAQs.
Once you've checked these settings, you're ready to open your cohort and begin accepting enrollments.
2. Announce to your waitlist using the cohort launch campaign
You can read more about how the campaign works here. Once your cohort is opened for enrollment, your waitlist (all Course Interest Survey, Lightning Lesson, and Lead Magnet signups) will get a notification that they can enroll.
In tandem, you can send a custom broadcast email to your waitlist. It's a best practice to supplement Maven's automated emails with your own voice, resources, and personal invites to students.
How to announce on social media
The next step is to share the news to your social media followers, mailing list, and close networks, etc. You should make a list of the distribution channels where you’re able to reach your target student. For many of you, it will be LinkedIn and your circle of professional connections. For others, it will be newsletters, communities, industry groups, etc.
🎥 Video resource: LinkedIn Growth Playbook: Hooks & Profiles
Inspiration for good course launch posts
Inspiration for good Lightning Lesson posts:
LinkedIn is the most powerful top-of-funnel for most of our top-earning instructors. But don't use LinkedIn to sell your course in posts; instead, leverage it to create massive awareness for your unique ideas and exceptional content.
Social posts should consist of:
1. A catchy hook based on real insight (not click bait).
✍️ Hook templates
The most common mistake I see from [insert job domain] leaders is [x].
[Insert domain] strategies that worked in 2021 don't now. [List a few]…
Most [insert content] fail. But this one worked…
Our X strategy had a blind spot... This is what we missed…
[Skill/domain, etc.] isn't working like it used to. Here's what we realized about why…
[Skill, domain, etc.] isn't broken—your approach is. Here's the shift that unlocked [insert domain]...
The most valuable [insert domain] hire in 2025 won't be the person with... It'll be the one who...
Tech stacks keep evolving. Tools keep launching. But 2025's biggest breakout star won't be software…
To [insert outcome], [x] is what you really need.
While everyone chases shiny new [insert domain] tools, the companies scaling fastest are silently mastering [x]...
2. Who the content is for and the outcomes they will get.
I built a practical, hands-on course on [this topic] as part of @Maven's X category.
This course is for [Who is this for? Be specific]. [Why did you build this course for them? Speak to your target audience].
I've applied these exact frameworks at [Company X] to achieve [specific result], and now I'm excited to share them with you.
You'll learn:
[learning outcome #1] Make these very action-oriented and specific
[learning outcome #2]
[learning outcome #3]
[learning outcome #4]
[learning outcome #5]
The cohort includes live workshops and real-world projects you can implement immediately. By the end, you'll ship [Example Projects] and join a network of forward-thinking [insert domain] leaders.
3. Social proof and credibility.
✍️ Social proof templates
These strategies helped me scale [Product] from [X] to [Y] users in just [Z] months. Now you can apply them too.
We used this playbook to grow [Company] to [milestone], and I've refined it further through working with ## [insert domain] teams.
After implementing this system at [Company], we saw [specific metric] improve by [X]%. You'll learn the complete framework.
The same approach helped [Company A], [Company B], and [Company C] achieve [specific result]. Now I’ve packaged it into this course.
4. A CTA at the end.
✍️ CTA Templates
Next cohort starts [Date]. Join here: LINK
Secure your spot: [LINK]
Limited seats available. Register here: [LINK]
FAQs
Can I include a discount code to my waitlist when I announce my course?
You can absolutely offer a discount. Here's how to set it up. We recommend setting an expiration date for the coupon code to drive urgency to enroll.
I don't see my waitlist as an option to email. How do I email them?
In the New Broadcast Email feature, select the drop down under Send to.
If you have any further questions about how to announce your course, please email [email protected].