Maven

Chelsea Wilson

Comprehensive guides on designing your course, bringing it to market, and teaching students.

Course launch playbook

How to figure out what to teach and find course-market fit using the outside-in, inside-out framework

Course-market fit

Identifying your ideal student

How to stand out in a noisy world and differentiate your course with your spiky point of view

Spiky point of view

A great course name will grab the attention of prospective students. Here's how to come up with a course title.

How to name your course

Launch a course interest survey to validate your topic and build a waitlist in Maven

How to survey your audience

Getting on the phone with potential students is one of the highest ROI activities

Booking 1:1 calls

Defining your course topic

Read on for some best practices and tips to build a landing page that sells.

Landing page checklist

A guide on how to write the main section/hero/above the fold of your landing page including 5 templates for your course description

Landing page hero section

Learn how to write course outcomes that show students exactly what they'll accomplish, using action-oriented language and specific deliverables to demonstrate measurable transformation.

Course Landing Page: Writing Key Outcomes

Best practices for writing your intro and bio on your landing page

How to write your bio and show your credibility

What's next after you publish your landing pages?

Getting your course or workshop listed on Maven's discovery site

Best practices and resources for writing compelling copy on your landing page

Copywriting tips

Building your course page

Convert expertise into engaged students through authentic content sharing, always-open cohorts, and data-driven marketing

Guide to successfully market your workshop or course

Leverage the pre-built email campaigns within Maven and tactics such as discount codes, testimonials, booking 1:1 calls, and reimbursement

6 ways to convert students with email campaigns

Find your first students within your existing network

Messaging your network

Posting high-quality content on social media allows you to add value and keep you top-of-mind with folks who would benefit from your course.

Leveraging social media

Checklist: Opening your cohort for enrollment

How to share that your course is open for enrollments to your waitlist and your audience

Announcing your course

Getting your first students

How to think about pricing your cohort-based course

Pricing your course

How to think about structuring your Maven course

Course formats

Determining price & length

Create engaging, transformative courses by balancing expert guidance, hands-on projects, interactive sessions, and quality resources

Designing a Top-Rated Course

A guide to creating a high quality syllabus designed for a rich student learning experience

Home: student syllabus + schedule

Super Specific How

The benefits of project-based courses and how to create projects in your Maven course

Projects

How to design engaging live sessions for your course using the "I do, We do, You do" framework

Guide to running great live course sessions

How to deliver engaging live lectures on Zoom and keep your students' attention

State Change Method

A guide to writing great lessons and how to leverage the syllabus to share excellent course content

Course lessons (asynchronous content)

A list of questions to encourage students to share their takeaways and learnings throughout your course

Course discussion prompts

A collection of frameworks organized by format

Frameworks library

Developing your content

Learn how to kick off your cohort successfully

Guide: Starting your cohort and welcoming students

Tips and tools to engage your students during live cohort sessions

Live Session Engagement Ideas

An invitation for students to share their takeaways and feedback on your course

Course reflections

All about the notifications Maven sends to help your students engage with your course materials

Student notifications

Tips and tricks from the Maven team to help you successfully host a live session in Zoom

Zoom workshop facilitation

A guide on important Zoom settings to help your course run smoothly

Zoom logistics

All about the certificate students will receive when they complete your Maven course

Course certificates

How to download Zoom attendance reports and chat log

Zoom session reports

How, why, and when to share your live session recordings with students

Sharing session recordings

Maven automatically displays student reviews on your landing page to show the impact of your course to prospective students

Connected reviews on your landing page

Running your cohort

Create a custom design with text, images, and links

Find answers and get help from Intercom Support and Community Experts

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