How to name your course

A great course name will grab the attention of prospective students. Here's how to come up with a course title.

Chelsea Wilson avatar
Written by Chelsea Wilson
Updated over a week ago


  • We strongly recommend following the title format X skill for Y persona or outcome.

  • Write at least 10 course name ideas to get ideas flowing.

  • A good title is descriptive, juicy, and urgent

  • Set your course name in Settings > General

Generate 10-15 course name ideas

When coming up with a name for your course, you'll write 10 bad ideas before finding one good idea. Your first step is to write 10-15 titles.

As you brainstorm, feel free to be more descriptive rather than concise. The goal is not to come up with a pithy title—it's to generate lots of ideas. Once your ideas start flowing, you'll find a golden nugget in the list.

Here's a brainstorming document from a course about product strategy. The instructor wrote a dozen action-oriented, "how to" statements before landing on one she liked.

A great course name is descriptive, juicy, and urgent

It can be tempting to want to coin a catchy term like "Atomic Habits" (James Clear) or "Purple Cow" (Seth Godin). But most students browsing the Maven marketplace prefer a clear and descriptive title that tells them exactly what they'll learn.

A great course name is:

  • Descriptive: clearly states what the course is about

  • Juicy: enticing and compelling

  • Urgent: solves a vexing problem

Here are a few examples. Notice how they are all descriptive and clear. They follow the format: X skill for Y persona or outcome.

  • Technical Foundations for Product Managers (Colin Matthews)

  • Managing Your PM Career in 2023 & Beyond (Shreyas Doshi)

  • Financial Fluency for Product Leaders (Giff Constable)

  • AI for Product Managers (Mustafa Kapadia)

  • Branding Strategy for Growth-Stage Leaders (Kira Klaas)

  • Speak Like An Executive - Next Level Public Speaking & Presentation Skills (Harriette Cole)

Action: Set your course name

To set your course name, go to Settings > General

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