Maven

5 templates to write your course description

For naming your course, check out <a href="https://help.maven.com/en/articles/6790501-how-to-name-your-course">this guide</a>

- Components of your hero section
- 5 templates to write your course description
- For naming your course, check out <a href="https://help.maven.com/en/articles/6790501-how-to-name-your-course">this guide</a>

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The main section (also known as "hero section", "header", "above the fold") should highlight key benefits, transformation, and target student of your course.

Course title (bold header): the name of your course which you can change in your <a href="https://maven.com/school/course/admin/settings" rel="nofollow noopener noreferrer" target="_blank">Settings</a>.

Course length: determined automatically based on your start and end dates in your <a href="https://maven.com/school/course/admin/settings#cohort_info" rel="nofollow noopener noreferrer" target="_blank">Cohort Settings</a>.

Course description: a brief description of the main outcome of your course. See below for templates and exemplars.

Image/video: upload a course image or video. Check out <a href="https://help.maven.com/en/articles/5942537-course-images">Maven's Brand Toolkit</a> to download a template and design your own image. If you want to upload a video, only Vimeo and YouTube links are supported.

Call-to-action or "CTA": depending on your settings, this will be an email capture (waitlist mode) or a button saying "Apply" (application required) or "Enroll" (no application). Check out this article on <a href="https://help.maven.com/en/articles/6463495-landing-page-ctas">how to adjust your CTA</a>.

1. Course title (bold header): the name of your course which you can change in your <a href="https://maven.com/school/course/admin/settings" rel="nofollow noopener noreferrer" target="_blank">Settings</a>.
2. Course length: determined automatically based on your start and end dates in your <a href="https://maven.com/school/course/admin/settings#cohort_info" rel="nofollow noopener noreferrer" target="_blank">Cohort Settings</a>.
3. Course description: a brief description of the main outcome of your course. See below for templates and exemplars.
4. Image/video: upload a course image or video. Check out <a href="https://help.maven.com/en/articles/5942537-course-images">Maven's Brand Toolkit</a> to download a template and design your own image. If you want to upload a video, only Vimeo and YouTube links are supported.
5. Call-to-action or "CTA": depending on your settings, this will be an email capture (waitlist mode) or a button saying "Apply" (application required) or "Enroll" (no application). Check out this article on <a href="https://help.maven.com/en/articles/6463495-landing-page-ctas">how to adjust your CTA</a>.

Five templates to write your course description

We recommend jotting down a few sentences for each template to get your ideas flowing. Feel free to combine, mix &amp; match to come up with a compelling, direct, and clear description of your course.

✍️ Template 1: "How to achieve outcomes X, Y, and Z"

Chris Tweten's <a href="https://maven.com/content-marketing/pitch-guest-posts" rel="nofollow noopener noreferrer" target="_blank">How to Pitch Guest Posts</a>

Philipp Humm's <a href="https://maven.com/storytelling/storyselling" rel="nofollow noopener noreferrer" target="_blank">B2B Storytelling</a>

Emily Kramer's <a href="https://maven.com/mkt1/building-marketing" rel="nofollow noopener noreferrer" target="_blank">Building B2B Marketing</a>

Joe Portsmouth's <a href="https://maven.com/joe-portsmouth/email-marketing-101" rel="nofollow noopener noreferrer" target="_blank">Email Marketing 101</a> (this is 2-part, but still effective)

- Chris Tweten's <a href="https://maven.com/content-marketing/pitch-guest-posts" rel="nofollow noopener noreferrer" target="_blank">How to Pitch Guest Posts</a>

- Philipp Humm's <a href="https://maven.com/storytelling/storyselling" rel="nofollow noopener noreferrer" target="_blank">B2B Storytelling</a>

- Emily Kramer's <a href="https://maven.com/mkt1/building-marketing" rel="nofollow noopener noreferrer" target="_blank">Building B2B Marketing</a>

- Joe Portsmouth's <a href="https://maven.com/joe-portsmouth/email-marketing-101" rel="nofollow noopener noreferrer" target="_blank">Email Marketing 101</a> (this is 2-part, but still effective)

✍️ Template 2: "Create/write/get/build/design a tangible output to achieve X result"

Andy Gupta's <a href="https://maven.com/andy-gupta/anyone-can-invest-now" rel="nofollow noopener noreferrer" target="_blank">Anyone Can Invest Now</a>

Amanda Natividad's <a href="https://maven.com/amandanat/content-marketing" rel="nofollow noopener noreferrer" target="_blank">Content Marketing 201</a>

James McClure's <a href="https://maven.com/reload-ventures/how-to-angel-invest" rel="nofollow noopener noreferrer" target="_blank">How to Angel Invest 1-10k Checks as a Busy Tech Exec</a>

- Andy Gupta's <a href="https://maven.com/andy-gupta/anyone-can-invest-now" rel="nofollow noopener noreferrer" target="_blank">Anyone Can Invest Now</a>

- Amanda Natividad's <a href="https://maven.com/amandanat/content-marketing" rel="nofollow noopener noreferrer" target="_blank">Content Marketing 201</a>

- James McClure's <a href="https://maven.com/reload-ventures/how-to-angel-invest" rel="nofollow noopener noreferrer" target="_blank">How to Angel Invest 1-10k Checks as a Busy Tech Exec</a>

✍️ Template 3: "Get the proven process/repeatable process/framework/step-by-step/playbook to achieve X result"

Pete Hancock's <a href="https://maven.com/pete-hancock/sales-leadership-that-gets-results" rel="nofollow noopener noreferrer" target="_blank">Sales Leadership That Delivers Results</a>

Annie Duke's <a href="https://maven.com/annie-duke/make-better-decisions" rel="nofollow noopener noreferrer" target="_blank">Make Better Decisions</a>

Marily Nika's <a href="https://maven.com/marily-nika/technical-product-management" rel="nofollow noopener noreferrer" target="_blank">Break into AI Product Management</a>

- Pete Hancock's <a href="https://maven.com/pete-hancock/sales-leadership-that-gets-results" rel="nofollow noopener noreferrer" target="_blank">Sales Leadership That Delivers Results</a>

- Annie Duke's <a href="https://maven.com/annie-duke/make-better-decisions" rel="nofollow noopener noreferrer" target="_blank">Make Better Decisions</a> 

- Marily Nika's <a href="https://maven.com/marily-nika/technical-product-management" rel="nofollow noopener noreferrer" target="_blank">Break into AI Product Management</a>

✍️ Template 4: "A program/workshop/interactive course for X ideal student to learn how to Y"

Taylor Davidson's <a href="https://maven.com/tdavidson/model-venture-funds" rel="nofollow noopener noreferrer" target="_blank">How to Model Venture Funds</a>

Kate Mason's <a href="https://maven.com/kate-mason/communicating-with-power-to-get-what-you-want" rel="nofollow noopener noreferrer" target="_blank">Communicating With Power</a>

- Taylor Davidson's <a href="https://maven.com/tdavidson/model-venture-funds" rel="nofollow noopener noreferrer" target="_blank">How to Model Venture Funds</a>

- Kate Mason's <a href="https://maven.com/kate-mason/communicating-with-power-to-get-what-you-want" rel="nofollow noopener noreferrer" target="_blank">Communicating With Power</a>

✍️ Template 5: "Go from X to Y in # days"

Amanda Goetz's <a href="https://maven.com/amanda-goetz/startup-marketing" rel="nofollow noopener noreferrer" target="_blank">Startup Marketing Bootcamp</a>

Brian Feroldi and Brian Stoffel's <a href="https://maven.com/brian-feroldi/financials" rel="nofollow noopener noreferrer" target="_blank">Financial Statements Explained Simply</a>

- Amanda Goetz's <a href="https://maven.com/amanda-goetz/startup-marketing" rel="nofollow noopener noreferrer" target="_blank">Startup Marketing Bootcamp</a> 

- Brian Feroldi and Brian Stoffel's <a href="https://maven.com/brian-feroldi/financials" rel="nofollow noopener noreferrer" target="_blank">Financial Statements Explained Simply</a>

A guide on how to write the main section/hero/above the fold of your landing page including 5 templates for your course description