Components of your hero section
5 templates to write your course description
For naming your course, check out this guide
Components of your main section
The main section (also known as "hero section", "header", "above the fold") should highlight key benefits, transformation, and target student of your course.
Course title (bold header): the name of your course which you can change in your Settings.
Course length: determined automatically based on your start and end dates in your Cohort Settings.
Course description: a brief description of the main outcome of your course. See below for templates and exemplars.
Image/video: upload a course image or video. Check out Maven's Brand Toolkit to download a template and design your own image. If you want to upload a video, only Vimeo and YouTube links are supported.
Call-to-action or "CTA": depending on your settings, this will be an email capture (waitlist mode) or a button saying "Apply" (application required) or "Enroll" (no application). Check out this article on how to adjust your CTA.
Five templates to write your course description
We recommend jotting down a few sentences for each template to get your ideas flowing. Feel free to combine, mix & match to come up with a compelling, direct, and clear description of your course.
✍️ Template 1: "How to achieve outcomes X, Y, and Z"
Chris Tweten's How to Pitch Guest Posts
Philipp Humm's B2B Storytelling
Emily Kramer's Building B2B Marketing
Joe Portsmouth's Email Marketing 101 (this is 2-part, but still effective)
✍️ Template 2: "Create/write/get/build/design a tangible output to achieve X result"
Andy Gupta's Anyone Can Invest Now
Amanda Natividad's Content Marketing 201
James McClure's How to Angel Invest 1-10k Checks as a Busy Tech Exec
✍️ Template 3: "Get the proven process/repeatable process/framework/step-by-step/playbook to achieve X result"
Pete Hancock's Sales Leadership That Delivers Results
Annie Duke's Make Better Decisions
Marily Nika's Break into AI Product Management
✍️ Template 4: "A program/workshop/interactive course for X ideal student to learn how to Y"
Taylor Davidson's How to Model Venture Funds
Kate Mason's Communicating With Power
✍️ Template 5: "Go from X to Y in # days"
Amanda Goetz's Startup Marketing Bootcamp
Brian Feroldi and Brian Stoffel's Financial Statements Explained Simply