Summary
Components of your hero section
4 templates to write your course description
For naming your course, check out this guide
Components of your main section
The main section (also known as "hero section", "header", "above the fold") should highlight key benefits, transformation, and target student of your course.
Course length: determined automatically based on your start and end dates in your Cohort Settings.
Course description: a brief description of the main outcome of your course. See below for templates and exemplars.
Image/video: upload a course image or video. Check out Maven's Brand Toolkit to download a template and design your own image. If you want to upload a video, Vimeo and YouTube links are supported.
Call-to-action or "CTA": depending on your settings, this will be an email capture (waitlist mode) or a button saying "Apply" (application required) or "Enroll" (no application). Check out this article on how to adjust your CTA.
Logos: add logos of companies you've worked for, clients you've coached, or alumni of your course. You can search logos to add in the "Brand logos" section of your landing page builder.
Five templates to write your course description
We recommend jotting down a few sentences for each template to get your ideas flowing. Feel free to combine, mix & match to come up with a compelling, direct, and clear description of your course.
✍️ Template 1: "How to achieve outcomes X, Y, and Z"
Examples:
Learn actionable specific standards by which executives are selected and how to manage your promotion process to show you meet them.
Greg Loughnane and Chris Alexiuk's LLM Engineering - The Foundations
Master LLMs and embedding models through transformers, embeddings, next-token prediction, pretraining, fine-tuning, and alignment!
Mihika Kapoor's Product Storytelling: Pitch & Build 0-1 Products at Your Company
Learn to build conviction, generate internal momentum, tell powerful stories, build and sell an impactful product vision.
✍️ Template 2: "Create/write/get/build/design a tangible output to achieve X result"
Examples:
Sell your ideas, manage up, gain buy-in, and increase your impact. Sharpen your skills via hands-on exercises, deep dives, scripts, and more.
Tal Raviv's Build Your Personal PM Productivity System
Earn a reputation as a product manager who gets s*** done—without feeling overwhelmed, treading water, or working nights and weekends.
Maheen Sohail's Become an AI Product Designer
Learn how to design AI-powered products and experiences to set yourself up for a career as an AI product designer.
✍️ Template 3: "Get the proven process/repeatable process/framework/step-by-step/playbook to achieve X result"
Examples:
Shreyas Doshi's Managing your PM Career in 2025 and beyond
Frameworks, Tactics, Templates I have been sharing in my 1:1 career coaching over the past 10 years, so you can build a great product career.
Annie Duke's Make Better Decisions
Beat decision paralysis. Master a repeatable process for making better decisions in business and life.
Satish Mummareddy's Influence Without Authority
Principles, processes, skills and frameworks to influence people, have more impact and grow in your career.
✍️ Template 4: "A program/workshop/interactive course for X ideal student to learn how to Y"
Examples:
Giff Constable's Financial Fluency for Product Leaders
Get hands-on learning the essential financial skills you'll need to succeed as a product executive.
A world-class program designed for women to deliver their message with authority and present their most persuasive selves.