This article is adapted from Wes Kao's blog post, originally published here: https://www.weskao.com/blog/super-specific-how.

Have you ever taken a course and thought, “Well, that wasn’t worth my time. I already knew most of what the instructor was teaching.”

This is pretty common. But why does it happen?

One hypothesis is that most instructors spend 80% on the what/why and only 20% on the how. Great instructors do the opposite: They spend 80% of their time on the how. This is why their courses feel meaty and substantial.

The antidote to vague, hand-waving BS is what Wes Kao calls the Super Specific How.

💩 BS: Stating the importance of using warm yet authoritative language. (Most of us are already convinced of this point. The problem is how to actually do it.)

✅ Super Specific How: Showing examples of Slack messages you’ve sent to a direct report. When you’re super specific, you show how you gave constructive feedback about a direct report’s sloppy work--and how the person was glad for your feedback. You share the actual script you used and words you said.

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💩 BS: Explaining the importance of setting boundaries (If your audience is taking a course from you on this topic, chances are they’re already bought-in on why to set boundaries. The hard part is how to set boundaries if your family, friends, and coworkers are quite happy with you not having any.)

✅ Super Specific How: Sharing the actual word-for-word script you used to set boundaries with your coworker. Including the situation, your specific relationship dynamics, words you used, and what happened as a result. Going a step further: You can give students a chance to role-play how to bring up a topic they’ve been wanting to mention to their boss, but were anxious about how to handle the conversation.

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💩 BS: Describing how to write a compelling cold DM.

✅ Super Specific How: Sharing the copy you used and analyzing why you said what you said, what you could have said instead, and offering the thought process behind other creative decisions you made.

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💩 BS: Giving 3 bullet points on why it’s important to operationalize and optimize repetitive processes

✅ Super Specific How: Showing screenshots of a system for how you’ve optimized Calendly by creating color-coded events that allow you to easily triage calls based on importance and amount of time needed.

Examples are your secret weapon; examples give 10x more tactical information than what you can describe with words alone. Examples show students what “great” looks like.

What can you show screenshots of?

Go through your survey replies of what students said they wanted to learn. This allows you to see throughlines and patterns so you can create better marketing to appeal to these students and improve your course.

Prospective students are literally telling you what they want to learn from you. This is why in your survey announcing your course, it’s worth adding a question like “What do you most want to learn in this course?”

Aside from applications, you can compile all the questions you get from X (formerly Twitter) DMs, emails, podcast interviews, etc. What patterns do you notice? What questions are coming up repeatedly? What’s surprising?

With a bottom-up approach, you gather and assemble examples, then put them in buckets. Doing both top-down and bottom-up approaches helps you get a more comprehensive set of examples. Ask yourself:

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