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Automated course emails
Automated course emails

Discover the emails available in your Maven course to help nurture and engage students

Chelsea Wilson avatar
Written by Chelsea Wilson
Updated over a week ago


  • Maven's built various emails to help you nurture and communicate with your students: campaigns, automated emails, and broadcasts.

  • The emails you see in your course will depend on if you're using an application for your course or if you're asking students to directly enroll.

  • Maven's templates are based on what we see working across all courses, and we encourage you to customize all emails with your own voice and course-specific information.

Types of emails

Your course has three different types of emails available for use:

  1. Campaigns: the cohort launch campaign will help you market your course to your waitlist once your cohort is open for enrollment. If you're using an application, there's an additional campaign to help you convert accepted students.

  2. Automations: there are automated emails for students who join the waitlist, start or finish an application, and who "drop off" from the payment page.

  3. Broadcasts: these are custom one-time emails you can send to different groups of students.

Each campaign and automated email are fully customizable. We've designed templates based on what we see working across Maven's top courses and included helpful tips in each editing screen to help you customize the templates successfully. You can include images in any email.

How to use Maven's emails

Each of Maven's automated emails will default ON and be ready to use for students who express interest in and join your course.

How to customize your emails and turn then off and on

Where to see email analytics

Email FAQs

  1. If I'm not using an application course, will students get any emails about incomplete applications, etc.?

    1. No, any emails related to applications, including the "application incomplete" and "convert accepted students" campaigns will not be sent unless your course is using an application.

  2. How can I be sure my emails are sending?

    1. You can confirm emails were sent, including any broadcast emails, through the stats displayed in the Emails tab of your course.

  3. Will students added manually to the course get my emails?

    1. Yes, students that you add manually through your Students tab will receive emails.

  4. What email address do these emails come from?

    1. They will come from [email protected]. You can set your custom reply-to email in your course Settings.

  5. Can students unsubscribe from course emails?

    1. Students can unsubscribe from any course marketing emails. They will not see an unsubscribe button in activity or broadcast emails since these are relevant to their course enrollment and are only sent after the student has paid for or been enrolled in the course.

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