In the Emails tab of your course, click "New email" in the top right corner of the screen. From the "Send to" drop-down, select either your waitlist, alumni, or enrolled students in a cohort. From each cohort, you can further drill down into a specific group of students.

Check out the specific automated emails available for:

Here are some additional email ideas to send using the "New email" feature:

Waitlist: send an email to your waitlist with a special offer, like a free workshop or with a time-sensitive message. Use the cohort launch campaign to market your course when it's opened for enrollments.

Current cohort / enrolled: before the first workshop, send an orientation email welcoming students to your cohort. You can also send post-workshop emails highlighting related resources and projects you've assigned.

Current cohort / accepted: last call to enroll. Keep in mind these students may also receive one of the automated follow-up emails but you can always send a final "last call" email prompting them to claim their spot and pay for your course.

Current cohort / applicants (after registration close): thank them for applying but due to an overwhelming number of applications, the cohort is full but they should look forward to future cohorts.

Past cohort / enrolled: ask your past students to refer your course to friends and colleagues. Include a referral code with a small discount (~10%) so that you know exactly which new students came from past student referrals.

Past cohort / applicants: if they're still on the applicant list because you simply ran out of room in your previous cohort, invite past applicants to apply again if they're still interested.

Past cohort / accepted: you wanted this group in your previous cohort but they didn't enroll from your acceptance for some reason. Again, invite them to apply to your course again.

All course alumni: these students took your course and loved it. Now, ask for referrals, testimonials, or share a new offering with this group.

When you send a broadcast email in Maven, you'll have the opportunity to insert custom variables that will further personalize your message. Here are the available options:

{{ StudentName }}: personalize your message with your students' full names; if they do not have a name entered on their Maven profile, the default will be "there" (ex. "Hey there" vs. "Hey Chelsea")

{[ CourseName }}: the current name of your course; you can adjust this in your course Settings

{{ CourseLink }}: if sent to a non-enrolled student, this will link to your landing page. If sent to an enrolled student, this will link to your course community
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{[ CohortStartDate }}: the start date and time for your next cohort; you can adjust this in your course Settings

{{ CohortEndDate }}: the end date and time for your next cohort; you can adjust this in your course Settings

{{ CohortName }}: the name of your next cohort; you can adjust this in your course Settings

{{ PortalOpenDate }}: the time and date that the community opens for students and any syllabus items without a specific release date are visible to enrolled students

{{ StudentShareLink }}: a unique share link for your students or alumni to share your course landing page; we’ll help you track new leads and students that come from each link

{{ KeyOutcomesSection }}: the key outcomes section from your landing page builder.

{{ ScheduleSection }}: the schedule section from your landing page builder.

{{ TargetAudienceSection }}: the target audience section from your landing page builder.

{{ SyllabusSection }}: the syllabus section from your landing page builder.

{{ TestimonialsSection }}: the testimonials section from your landing page builder.

{{ InstructorBioSection }}: the instructor bio(s) section from your landing page builder.

{{ FAQSection }}: the FAQ section from your landing page builder.

{{ InstructorName }}: the name(s) of the course instructor(s).

Note: All emails sent from the "New email" feature will contain an unsubscribe link. Here is the copy for the unsubscribe footer: “P.S. This was written and sent by me using Maven’s email platform, and all replies go to my inbox. Please click here to unsubscribe.”

If a student unsubscribes from any email associated with your course, they are unsubscribing from commercial emails related to your course, but will still receive relevant informational emails. For instance, if a student unsubscribes from one of your waitlist emails but later enrolls in your course, they will still receive all relevant emails sent to enrolled students.