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Automated Emails for Applications
Automated Emails for Applications
Madeleine avatar
Written by Madeleine
Updated over a week ago

To make application admissions as smooth as possible, Maven offers automated emails that you can customize in your course admin dashboard. By default, these are turned on.

Automated Emails for Application Courses

The automated emails for courses using applications are:

  1. Waitlisted - sent to students who sign up for your waitlist.

  2. Application Received - sent to students who submit an application.

  3. Enrolled for Free - sent to anyone you enroll into your course for free (often used for enrolling supporting staff or scholarship recipients).

  4. Enrolled - sent to anyone who has paid for your course.

  5. Application Incomplete - sent to students who started their application, but didn't complete it.

  6. Payment Abandoned - sent to students who started the payment process, but didn't finish checking out in Stripe.

Email Campaign for Converting Accepted Students

In your Maven platform, there's an additional set of emails useful for converting prospective students to enrolled students. In our beta testing, we’re seeing conversion rates as high as 80% from acceptance to enrollment. That means 4 out of every 5 accepted students end up enrolling in their course. While we can’t promise results, we know email campaigns are performing better than a single email acceptance.

This additional campaign can be turned on and edited by selecting "Set up now" (first time use) or "Manage" (after setting up).

The emails in this additional "Convert Accepted Students" campaign are:

  1. "Welcome to my course"

  2. "Congratulations on your acceptance"

  3. "An offer to join my course"

  4. "Spots are filling up quickly"

  5. "Course enrollment reminder"

Note that each email comes with a pre-set template written by the Maven staff. You can edit each template as needed and change the time delay for when emails are sent. Each email comes pre-set with a recommend timeline for sending. You can add your own additional emails to this campaign by selecting "Add an email."

Customize your emails

Your emails are on by default but you can easily toggle them on and off depending on the workflow that's right for you. When you click each email in your course admin dashboard, you'll have the opportunity to edit your email templates and add suggested variables to personalize the emails even further.

Remember to click "Save changes" when you're done editing your emails. Emails don't auto-save because we don't want emails automatically sending to new applicants when you're halfway through re-writing your email.

You have the ability to send yourself a test email to see how your email will appear to students.

Note: Automated lead nurturing emails will contain an unsubscribe link. Here is the copy for the unsubscribe footer: “P.S. This was written and sent by me using Maven’s email platform, and all replies go to my inbox. Please click here to unsubscribe.”

If a student unsubscribes from any email associated with your course, they are unsubscribing from commercial emails related to your course, but will still receive relevant informational emails. For instance, if a student unsubscribes from one of your waitlist emails but later enrolls in your course, they will still receive all relevant emails sent to enrolled students.

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