To make payment and enrollment as smooth as possible, Maven offers automated emails that you can customize in the Admin.

If Instant Pay is enabled, the Application and Acceptance emails are off by default. This is because Instant Pay doesn't require applications or acceptance emails.

The automated emails for Instant Pay courses are:

  1. Enrolled for Free - sent to anyone you enroll into your course for free (often used for enrolling supporting staff or scholarship recipients)

  2. Enrolled - sent to students after they have paid for your course

  3. Payment Abandoned - sent to students who start the payment process, but don't finish checking out

We’re constantly evaluating other triggered emails and will continue adding more.

Customize your emails

Your emails are on by default but you can easily toggle them on and off depending on the workflow that's right for you. When you click into each email, you'll have the opportunity to edit your email templates. Use the available variables to personalize the email.

Remember to save when you're done editing. These don't auto-save because we don't want emails automatically sending to new applicants when you're half-way through writing your email. You can send yourself a test email to see how your email will appear to students.


Note: Automated lead nurturing emails will contain an unsubscribe link. Here is the copy for the unsubscribe footer: “P.S. This was written and sent by me using Maven’s email platform, and all replies go to my inbox. Please click here to unsubscribe.”

If a student unsubscribes from any email associated with your course, they are unsubscribing from commercial emails related to your course, but will still receive relevant informational emails. For instance, if a student unsubscribes from one of your waitlist emails but later enrolls in your course, they will still receive all relevant emails sent to enrolled students.

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