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Maven cohort launch emails

Learn how Maven is improving student enrollment by sending branded cohort launch emails on your behalf.

Madeleine avatar
Written by Madeleine
Updated over 2 weeks ago

Maven is now sending cohort launch emails

Starting April 23, Maven will start sending cohort launch emails on your behalf. These emails are designed to help more students discover and confidently enroll in your course, without requiring any extra work from you.

Who does this affect?

We will be rolling this out in a few phases:

  • Phase 1 - starts April 23. This includes any courses that haven't edited or turned off their cohort launch campaign on the Emails tab.

  • Phase 2 - timing TBD. This includes all remaining courses that have previously edited their cohort launch campaign on the Emails tab.

Do I need to do anything?

No. This change happens automatically. When you publish a new cohort, Maven will handle the outreach to your waitlist behind the scenes. This applies to all current and future open cohorts.

What’s changed?

Previously, instructors handled their own launch campaigns on their Emails tab. Going forward, Maven will send automated, branded emails to your waitlist.

These emails are optimized to highlight who the course is for and past student success stories. They’re part of our effort to make every student interaction clear, consistent, and trustworthy—especially for new students discovering your course through the Maven marketplace.

By centralizing cohort launch emails:

  • Students receive a consistent, branded experience

  • Your course is presented clearly and professionally

  • You’re more likely to convert waitlisted students into enrollments

When do emails get sent?

The table below shows when the emails get sent during your enrollment window, which is the time between your cohort opening and payment deadline.

Enrollment window

Email 1

Email 2

≥4 weeks

4 weeks before deadline

3 days before deadline

<4 weeks, ≥3 days

Sent immediately

3 days before deadline

<3 days

Skips Email 1

Sends final reminder immediately

Can I still send direct marketing emails?

Yes! You can:

  • Send broadcast emails to your waitlist or enrolled students through the Broadcasts tab

  • Share course updates, reminders, or bonus content directly with your audience

Maven is simply handling the initial cohort launch emails so that your students get timely, trusted communication from day one.

Can I see what the emails look like?

Yes! Preview the new cohort launch email template.

Email 1: Starting on [Cohort start date]: Learn directly from [Instructor name]

Email 2: Secure your spot with [Instructor name] by [Enrollment deadline]

Can I see the old launch campaign emails?

Here’s a list of them.

Email 1

Subject line: Your early access: {{ CourseName }}

Body:

Hey {{ StudentName }},

I'm reaching out because you signed up for the waitlist for {{ CourseName }}.

I’m still putting the final touches on the upcoming cohort, but I wanted to thank you for joining the course waitlist and offer you the opportunity to sign up first.

Snag one of the first spots: {{ CourseLink }}

{{ InstructorName }}

PS. Here are the course details (all sessions are recorded too):

{{ ScheduleSection }}

You’ll learn:

{{ KeyOutcomesSection }}

Email 2

Subject line: Your spot in {{ CourseName }}

Body:

Hey {{ StudentName }},

It’s live! I’m excited to share that enrollment for {{ CourseName }} is officially open.

Learn more about the upcoming cohort: {{ CourseLink }}

This course is for:

{{ TargetAudienceSection }}

Key dates:

{{ SyllabusSection }}

Join this cohort: {{ CourseLink }}

Can’t wait to meet you soon,

{{ InstructorName }}

PS. Here’s what people are saying: {{ TestimonialSection }}

Email 3

Subject line: Answering your {{ CourseName }} questions

Body:

Hey {{ StudentName }},

Last week I opened up enrollment to {{ CourseName }}: {{ CourseLink }}

In case you missed it, here's a preview of the course schedule (all sessions are recorded and uploaded into a student portal, so you can catch up if you miss anything):

{{ ScheduleSection }}

And if you have other questions, check out the FAQ below. If your question isn’t answered there, just hit reply and I’ll get back to you!

{{ InstructorName }}

FAQ

{{ FAQSection }}

Email 4

Subject line: Checking in re: {{ CourseName }}

Body:

Hey {{ StudentName }},

I saw you’re on the list for {{ CourseName }}, but you haven’t signed up yet.

Reply with where you're at.

A) Not sure I have the time to commit

B) Not sure it'll be worth it

C) Too expensive

D) Other

Let me know and together we can figure out if this course is a good fit for you.

{{ InstructorName }}

PS. Here’s the link to the course for your convenience: {{ CourseLink }}

PPS. Your company might offer an L&D or education budget that would cover the cost of the course. Here's a reimbursement template you can forward to your manager to ask.

Email 5

Subject line: What makes {{ CourseName }} different?

Body:

Hey {{ StudentName }},

Unlike traditional online courses that involve passive learning, {{ CourseName }} is all about live, interactive, and engaging sessions.

Check it out: {{ CourseLink }}

Here’s what we’ll be covering:

{{ KeyOutcomesSection }}

{{ InstructorName }}

PS. Here’s what other students are saying about the course:

{{ TestimonialSection }}

Email 6

Subject line: {{ CourseName }} is starting soon!

Body:

Hey {{ StudentName }},

Enrollment in {{ CourseName }} is closing in only 2 days, and I don't want you to miss out: {{ CourseLink }}

We kick off on {{ CohortStartDate }}. Here’s the schedule:

{{ ScheduleSection }}

Hope to see you soon,

{{ InstructorName }}

PS. If you have any question that’s still unanswered, reply with what’s on your mind.

Have questions?

We're here to help! Contact us directly via email: [email protected].

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