Maven

Learn how to grow your interest list on Maven — from creating free products and promoting across channels to tracking the metrics that set you up for a successful first…

Growing your audience on Maven

Learn how to turn your interest list and new visitors into paying students — from keeping cohorts open and doing direct outreach to optimizing your landing page and leveraging Maven's…

How to increase your sales on Maven

Not sure what to build first on Maven? This guide maps out potential starting points based on where you are — whether you're starting from scratch, building momentum, or already…

Decide what to build first on Maven

A strong launch isn't about going viral. Learn how two Maven instructors used Lightning Lessons, sharp audience targeting, and post-launch momentum to fill their first cohorts fast.

The principles behind a strong launch

A breakdown of their 5-step Lightning Lesson flywheel: live demos, Q&A-driven word-of-mouth, email follow-up cadence, and guest teaching in other communities.

How Sara Davison & Tyler Fisk went from zero audience to 22K leads and $1M+ in one year using free lessons as their primary growth engine

What do you do when a post goes viral? Two instructors show how to turn a spike of attention into a course, an interest list, and a launch that doesn't…

Strike while the feed is hot: how to turn a viral post into a paid course

How consistency, a well-timed Lightning Lesson, and teaching at the intersection of expertise and trend helped Xinran grow to 200+ students and a 10K-subscriber community.

How Xinran Ma started with a private email and grew a successful course business

Why you don't need a big audience to build a successful course business

A case study on how to identify course topics from problems you're already solving, growing with Maven's organic marketplace, and landing powerful collaborations — without ever running an ad and…

How Colin Matthews turned daily frustrations at work into two of Maven's highest-converting courses — no audience required

From expert to educator: how Maven’s top instructors turn what they know into career courses

How Marily Nika built 6 course offerings on Maven — without leaving her day job at Google

A case study on validating course topics from coaching patterns, making the economics work for you and your students, and discovering the evergreen demand that fills cohorts.

How Ethan Evans turned one-on-one coaching into a scalable course business that earns more in less time

Rachel Kennedy

Chelsea Wilson

Kirissa Tull

Real strategies and repeatable frameworks from experts on Maven.

Expert Playbooks

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