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From expert to educator: how Maven’s top instructors turn what they know into career courses

Written by Chelsea Wilson
Updated yesterday

Students come to Maven to learn directly from experts across a wide range of topics, including breaking into new industries and leveling up in their current roles.

Whether they're looking to make a career pivot or accelerate their growth, Maven connects learners with instructors who've done it themselves.

If you're an expert looking to help students make a meaningful career change, this guide covers best practices for building a course that gives learners the clarity and confidence to take their next step.

Leveling up career growth:

Executive presence is one of the hardest career skills to teach because it's inherently experiential. You can't learn it from a slide deck alone.

Ethan and Jason built this course around that reality. Students begin with pre-work video recordings covering how to build and show executive presence, then spend live sessions doing exactly that: role-playing high-stakes scenarios with Ethan in real time, practicing in peer pairings with Jason, and wrapping with a capstone session that puts everything into practice. The cohort is capped at 50 seats specifically to protect the quality of that interaction.

What makes this course credible is the instructors' own trajectories. Ethan spent 15+ years at Amazon leading global teams of 800+ before retiring as a Vice President. Jason went from Assistant Digital Media Planner to VP in seven years, tracking a promotion roughly every 18 months. They're teaching the path they actually walked, which gives students something concrete to map themselves onto.

Rated 4.4 out of 5 across 45 reviews, with 1,700+ alumni from Fortune 500 companies, Big Tech, and startups, this is a strong example of how soft skills courses can command premium pricing and sustained enrollment when the instructors' stories are inseparable from the curriculum.

Excelling at interviews:

AI PM interviews have evolved, and Marily built this course around that specific gap. Generic PM frameworks no longer cut it. Interviewers at top companies are now looking for AI product judgment: how you reason under uncertainty, make tradeoffs, and explain decisions in an AI context. Most PMs were never trained to articulate this, even if they already work with AI. This course exists to close that gap.

The format reflects the problem it's solving. Students work through AI-specific product sense frameworks, practice answering open-ended interview questions with clarity and structure, and then put it to the test through included 1:1 coaching sessions with experienced AI PM leaders. The personalization is the differentiator -the coaching is calibrated to the specific roles and companies they're actually interviewing for.

Marily brings 12+ years at Google and Meta, a PhD in Machine Learning, and an Executive Fellowship at Harvard Business School to the room. She also runs an AI PM newsletter with 90k+ subscribers, which means her students are tapping into a practitioner network, not just a course.

Rated 4.4 out of 5 across 84 reviews, the format brings student transformation and demand for this type of specific, high-stakes interview prep is strong.

How to Build a Course that Helps People Accelerate Their Career

So how do you begin to structure a course for career acceleration? Here are the key elements and best practices to guide your course development:

  • Give students a clear roadmap.

    • Answer this question clearly: What's the Point A your students are starting from, and where do they want to go?

    • The more specific your ideal student profile, the better. Career pivots carry a lot of context and nuance, and your lessons will resonate most when they're tailored to a particular type of learner.

    • Think of your course as a story with a clear beginning, middle, and end: where students are now, the core milestones on the journey, and what success looks like on the other side.

  • Share real success stories.

    • The most compelling courses are built around real stories. Whether you've made a career pivot yourself or coached others through one, those experiences are your curriculum.

    • Think about what you wish someone had told you or what you've seen change outcomes for the people you've worked with. If you've sat on a hiring team or led coaching sessions, you already have the material.

    • Students enroll because they see themselves in the instructor's journey, so the more specific and honest you are about what the path actually looks like, the more credible and compelling your course becomes.

  • Provide ready-to-use artifacts.

    • Don't just teach concepts, equip students with tools they can apply immediately.

    • Think about what a student should walk away with after each session: a checklist, a personal plan they've built, a framework they can put to work right away for their next interview or career move.

    • Tangible takeaways are what turn a good learning experience into real outcomes.

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