Get started
1. Create a free Maven account here
2. Have a Zoom Pro account. Maven’s tool is integrated with Zoom and offers automatic meeting creation, recording, and recording upload. At this time, we do not integrate with Google Meet, Teams, or other webinar platforms.
3. Once you’ve created your account, navigate to the Lightning Lessons tab to get started. Our tool automatically creates a Zoom meeting and sends a calendar invite, join reminder, and recording emails to your signups.
4. Then, you'll have access to our easy Lightning Lesson builder. Here are examples of well-written, tactical, and high converting pages to draw inspiration:
5. Connect your course. Click "Course Promo" and select a course from the drop-down. All signups will be automatically added to your course waitlist after your lesson ends. Add an exclusive promo code to encourage your signups to enroll.
How to craft a compelling title
Your Lightning Lesson title is the #1 most important aspect of your page to attract signups. Here are some guidelines for a compelling title:
✅ Actionable and start with an action verb to communicate the outcome. Examples: Create your own AI agent, Design your job search strategy, How to increase your technical depth, How to use AI to 10x your productivity, 21 tips to make you a better writer
✅ <40 characters
❌ Avoid using too many buzzwords like "supercharge" or "unleash." Use simple, straightforward language that leads to an outcome like "create", "design", "build" (check out Bloom's Taxonomy verbs)
❌ Not too broad like "What makes a great product manager"? This is not actionable enough and too generic. Instead focus on a specific skill such as How to Uplevel Your Product Thinking.
Zoom integration
Maven is integrated with Zoom Pro/Business (check your Zoom Account to confirm). At this time, we are not integrated with Google Meet, Teams, or any other webinar platform.
In the Lightning Lesson editor, set up your Zoom session by clicking "Add event link" --> "Create a Zoom meeting." Maven will automatically create a Zoom meeting for you in your Zoom account with the date & time you selected.
Your meeting link should look like: https://zoom.us/j/xxxx?pwd=xxxx
.
If you do not have a passcode in your link, please turn on “Embed passcode in invite link for one-click join” on your Zoom account meeting settings and then regenerate the event link on Maven.
If you need to reschedule your event, change the date and time in the editor and hit publish. You do not need to regenerate a Zoom link.
Maven automated emails
Once you've published your Lightning Lesson, Maven sends a series of automated emails to your signups:
Immediately after signup: A confirmation email with a calendar invitation
A few hours after signup: A welcome email from Maven CEO (for new users)
2 hours before lesson: Reminder email before the lesson starts
48 hours after lesson ends: Post-lesson recording email with a link to your course
1 week after lesson ends: Welcome email to visit your course
Your signups will be added to your waitlist immediately after your Lightning Lesson ends. One they are added to your waitlist, they may start receiving the Cohort Launch Campaign if you've turned it on.
Promoting your course
Here are 4 steps to promote your upcoming cohort through Lightning Lessons:
Connect your course in the Course Promo tab.
Add an exclusive promo code - course offering a Lightning Lesson promo code often see 30% better conversion.
In your lesson, announce your upcoming cohort before your Q&A.
Your course and the promo code (if offered) will be included in the post-lesson recording email