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Course Landing Page: Writing Key Outcomes

Learn how to write course outcomes that show students exactly what they'll accomplish, using action-oriented language and specific deliverables to demonstrate measurable transformation.

Chelsea Wilson avatar
Written by Chelsea Wilson
Updated over 2 weeks ago

Summary

  • Learn how to write effective key outcomes and learning objectives on your landing page.

  • Bloom's taxonomy can help you find powerful verbs that demonstrate your course's rigor and hands-on nature.

What are course outcomes?

Course outcomes show students exactly what they'll be able to do and how they'll gain career-advancing skills, using action-oriented language that's highly specific over vague phrases like "understand" or "learn about." They form the crucial building blocks for your course syllabus and what you'll teach in your live sessions.

🏛️ Use the proven outcome formula:

"You'll be able to [action verb] so you can [achieve outcome]. You'll leave with [specific deliverable]" to combine action, benefit, and tangible results into a clear picture of transformation.

Well-written key outcomes are:

  • Action-oriented: the action requires a higher-order skill like analyzing, evaluating, creating, building, or shipping. Instead of using passive verbs like "learn/understand", you'll use a higher-order skill from Bloom’s Taxonomy

  • High ROI: the learning objective leads to a result/deliverable that benefits the student.

  • Concrete: a student could realistically achieve this outcome during your course, and you must show them how.

Bloom's Taxonomy

Bloom's Taxonomy is a classification of different outcomes and skills for designing learning objectives. It's a powerful tool to help you come up with action words that are appropriate for your student's level and ability.

Examples of key outcomes

Each of the examples below exemplify the common themes and structures we see in top-rated and top-selling courses. They include:

  1. Concrete deliverables with timelines - Each example leads with a specific, tangible outcome students will ship (e.g., "Ship your first real SaaS in 8 weeks," "Deploy Your First Production Agent in 7 Weeks") rather than vague learning objectives.

  2. Hierarchical skill progression - Content is organized in logical building blocks, starting with fundamentals, moving to application, then to advanced implementation and real-world deployment.

  3. Tools and frameworks specificity - Rather than generic descriptions, they name specific tools (Github, Claude Code, Cursor, AgentPro), frameworks, and methodologies students will master.

  4. Real-world application emphasis - Every section connects learning to practical business outcomes like "get your first 100 customers," "handle real business workflows," or "present to stakeholders."

  5. Support and guidance integration - Learning outcomes include the "how you'll be supported" element (office hours, engineering support, live sessions, peer feedback) woven into the skill acquisition promise.

From Vibe Code Production-Ready Side Projects by Colin Matthews

From Systematically Improving RAG Applications by Jason Liu

From AI Bootcamp: Generative AI beyond the Hype by Hamza Farooq and Gabriela de Queiroz

Copywriting tips

Here are some common copywriting mistakes made when writing outcomes, and how to fix them:

Too vague

No outcome

Overpromising

🚫 Vague/too broad: Understand personal management styles

🚫 No outcome:

Learn channel marketing tactics including omni-channel marketing

🚫 Spammy:

Learn the best behavioral science techniques to get new customers that work every time

👍 More active:

Establish your personal management style through practical exercises and role-play

👍 Clear outcome/specific:

Create a successful marketing campaign through an omni-channel approach

👍 Realistic:

Apply proven behavioral science techniques to acquire new leads

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