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Bulk enrollments

Strategic connections, business-focused design, and proven sales tactics for instructors

Chelsea Wilson avatar
Written by Chelsea Wilson
Updated over a month ago

Summary

  • On your landing page, students or employers can purchase multiple seats in two ways: via credit card payment on the checkout screen or by contacting Maven's B2B team.

  • Enrolling via the landing page is the most seamless option if a student is using a credit card to purchase multiple seats.

  • Your course must be opted into Maven's Student Growth Program for the bulk seat purchase feature to be enabled on your landing page. This is what allows students to purchase 2+ seats via credit card.

Bulk enrollments

Through your partnerships and via Maven's marketplace, you may get requests to enroll multiple students with one payment. Many Maven instructors also run private cohorts for entire teams at businesses. If you're interested in making connections at companies that may lead to B2B purchases or making your course more attractive for team purchases, check out our tips below.

Making Business Connections

  1. Leverage LinkedIn strategically - Most importantly, use your social presence to establish expertise. Check out our best tips for posting on LinkedIn here.

  2. Create a referral system - Offer incentives to existing students who refer businesses. B2B sales often happen through trusted connections.

  3. Attend industry events - Both virtual and in-person events are gold mines for making face-to-face connections with potential business clients.

  4. Develop case studies - Document success stories from individual students who applied your teachings in business contexts.

Closing B2B Sales

  1. Focus on ROI, not features - Businesses care about tangible returns. "This course will boost team productivity by 15%" is more compelling than "This course has 10 modules."

  2. Offer a pilot program - Let companies send 1-2 employees through your course as a test before committing to larger purchases.

  3. Add customization options - Be willing to tailor certain aspects of your course to address specific company challenges.

Designing Business-Friendly Courses

  1. Include team implementation components - Add exercises or projects that teams can work on together to apply concepts.

  2. Focus on practical application - Businesses value immediate applicability over theory. Include templates, frameworks, and tools teams can use immediately.

  3. Structure for scheduling flexibility - Schedule live sessions at time slots that are ideal for busy professionals (ie 12 pm ET, so students can attend over lunch). Highlight that recordings will be shared and asynchronous material is available for review.

Purchase experience for multiple seats

Via your landing page checkout screen, students can elect to purchase 2+ seats. When they do, an automatic discount of 20% for 2-10 seats and 25% for 10+ seats is applied. We've calculated this discount based on the purchase behaviors of bulk seat buyers and offer it as a standardized discount across all courses.

If students or companies want to request a private cohort or have more questions, they can submit a request to speak with Maven's B2B team. We'll loop you in so you can chat with businesses about their bulk seat needs and help you raise an invoice if needed.

If you process any bulk enrollments on your own, outside of the landing page purchase flow, please email [email protected] and let us know:

  1. The name of the entity paying Maven (your name or your business name)

  2. The above entity's billing address (your address or your business address)

  3. Email to send the invoice to

  4. Purchasing company name (the company that paid for a bulk enrollment in your course)

  5. Price per seat

  6. Number of seats sold

  7. Cohort number and dates

Based on the above information, we can generate an invoice for Maven's 10% fee. Any payments not processed via your course landing page or Maven's B2B team will not have our 10% fee automatically applied. At the end of your cohort, you can pay Maven 10% of the bulk enrollment amount via credit card.

Bulk enrollment FAQs

  1. What if I want to run a completely private cohort?

    1. This is possible! Check out our "private cohort" option here.

  2. Why is a 20% discount automatically applied? Is it customizable?

    1. This is the standard discount we offer on all courses. We landed on this discount after observing the most optimal rate among instructors already finding success with B2B/bulk seat sales. The discount rate is currently not customizable, but if you want to offer a steeper discount or special cohort pricing for a private group, please connect [email protected] and your purchaser. We will create a custom invoice for payment.

If you need further support enrolling multiple students at once, please email [email protected]

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